What Type of Tires Does Yokohama Tires Manufacture? Yokohama Tires had humble beginnings around the turn of the century in Yokohama, Japan as the Yokohama Cable Company. As with many other tire manufacturers, they sold and developed specialized rubber and rubber products before they decided to make tires. Yokohama Cable Company made the decision to work on tires after being persuaded by joint venture partner, B.F. Goodrich. Initially, this joint venture did not amount to much – and the newly formed Yokohama Rubber Company remained fairly low on the radar. Yokohama was not recognized until later, when they decided to setup tire dealerships in the United States. Even today, Yokohama Tires is a relatively obscure brand. They rank seventh among tire manufacturers, which does not say much in a decidedly oligopolistic market, especially when a fledgling company would have to invest a significant amount of money just to reach the minimum efficient scale (the point at which a company achieves economies of scale within the given market). Yokohama Tires manufactures tires for all makes and models – with no specific concentration. They offer both winter tires to those who are concerned with safety; and summer tires for those who are concerned with performance. They also sell all season tires to those who simply cannot decide. The pricing on Yokohama Tires is not significantly different from that of its competitors. It offers both low-end and high-end tires, ranging from around $40 per tire on the low end to well over $180 per tire on the higher-end; it also offers discounts on four tire bundle deals. The Yokohama Rubber Company, which manufactures Yokohama Tires, has expanded into a number of different markets – all of which are still car related. Yokohama now also produces hoses, belts, and fenders out of specialized rubber materials. | ||||||||||||||||||||||||||||||||||||||||
|
© 2007 - TiresResearch.com All Rights Reserved Worldwide...